Growth science
Operationalizing experimentation at scale
Build a culture where tests are ethical, decisions are evidence-based, and teams focus on impact instead of volume.
- Experimentation
- Product Growth
Define your ethical guardrails first
Responsible experimentation protects users and unlocks creativity. Establish bright-line rules for eligibility, frequency, and opt-outs before you run your first test. Document them publicly to keep teams aligned.
At Adex we help teams form an ethics council that reviews high-impact experiments, especially those involving pricing, privacy, or vulnerable segments.
Standardize experimentation rituals
A single source of truth prevents the dreaded spreadsheet sprawl. We implement an experiment repository with hypotheses, design, status, and outcomes. Weekly office hours keep squads accountable and reduce duplicative tests.
Use pre-registration forms to lock in metrics and guard against p-hacking. If an experiment changes scope mid-flight, pause and rewrite the plan.
Invest in data literacy across the org
When teams understand statistical power, experiment velocity accelerates without sacrificing rigor. Create shared training on sample sizing, instrumentation, and interpreting results.
We encourage a “decision memo” for every significant experiment. It ties qualitative insight to quantitative evidence so leaders can act quickly.