About Adex
Where strategy meets creativity.
We’re a collective of strategists, designers, and engineers obsessed with transforming ambitious ideas into lovable digital products.
Our Story
From a boutique studio to a global innovation partner.
What began as a small group of product enthusiasts has evolved into a multidisciplinary agency trusted by teams across four continents. Along the way we’ve built a reputation for translating complex business problems into experiences that feel effortless for the people who use them.
Every engagement begins with empathy interviews, product audits, and market immersion. We keep customers in the conversation from discovery workshops through ongoing iteration.
Designers, engineers, and product strategists collaborate daily to remove silos, ship faster, and keep delivery quality consistent across platforms.
Success is defined by outcomes. We bake experimentation, analytics, and continuous delivery into the process so every release moves the metrics that matter.
What drives us
Principles that keep our teams inspired and aligned.
Curiosity first
We continually explore emerging technologies, design languages, and behavioral trends to uncover new opportunities for our clients.
Radical collaboration
Co-creation sessions, transparent tooling, and inclusive rituals keep everyone centered on the same goals.
Momentum matters
We prototype quickly, iterate frequently, and celebrate shipping value every sprint.
Leadership
Meet the people guiding our craft.
Our leadership team pairs market intuition with deep delivery experience. They coach every engagement, ensuring strategy and execution stay tightly linked.
Ariana Lewis
Founder & Chief Strategist
Ariana partners with executive teams to translate business goals into repeatable product playbooks.
Darius Moore
Head of Product Design
Darius blends systems thinking with craft to help teams ship delightful end-to-end experiences.
Sonia Yamada
Director of Engineering
Sonia leads our distributed engineering teams focused on reliability, security, and sustainable velocity.
Bring our experts into your next planning session.
Share a brief on what you’re building and we’ll assemble a bespoke team to help you move from vision to delivery.