Lifecycle design
Designing retention loops for modern mobile apps
Tie triggers, routines, and rewards together so your mobile app delivers value in every moment—not just day one.
- Lifecycle
- Mobile Growth
Map the full loop before optimizing the moment
Every habit loop needs a trigger, action, reward, and investment. Mapping loops across your product surfaces makes it easier to spot gaps where customers drop. Start with a storyboard of the ideal journey and annotate actual data.
We run workshops that visualize the loop on whiteboards and overlay analytics to find where intent decays. It’s the fastest path to high-leverage fixes.
Design rituals that respect attention
Retention loops should never feel manipulative. Give users the ability to customize cadence and channel. Offer intentional “rest days” that maintain the streak while protecting wellbeing.
Close the loop with storytelling
Progress shouldn’t hide in charts. Translate data into stories. Weekly digest emails and in-app highlights remind members why the ritual matters and show how the community is thriving.